Custom icons can be used over and over in marketing materials to both convey specific meaning, and also fill empty space, helping maintain communication uniqueness.Īnd the possibilities for icon design are essentially endless: they can be informed by classic and geometric shapes, or trendy new styles with casual linework and bright colours. What many business owners don't realize is that icons represent an opportunity to differentiate their company from the competition and make their offering more memorable.Ĭustom icons are brand gold because they are offer more detail, and therefore more visual meaning, than stock icons. It seems every company these days uses icons to make their intangible offerings more attractive and understandable. Are icons an afterthought in your marketing? They have the potential to be key visual assets representing your business's brand.
